Educating young people about concussions using virtual reality.
Every year, more than 2.5 million young people in the United States suffer from a concussion. Existing concussion education has been seemingly ineffective in reaching young athletes and breaking the stigma around the seriousness of a concussion injury. TeachAids, a world leader in health education, came to us with the idea to create an engaging, effective concussion curriculum in both traditional HD, and most importantly, in virtual reality, to reach today’s generation. We were honored to partner with their incredible team and set out on one of our most ambitious projects to date.
- The world of live-action virtual reality is the wild wild west with ever-changing technology and best practices.
- Casting an entire high school football game with players who weren’t actually high schoolers (due to league restrictions about tackling), but looked like them, were great at playing football, and were available for two night shoots.
- Filming identical football plays in both HD and VR and making them look authentic.
- Bryce Love, Stanford’s running back, was responsible for memorizing many pages of text and engaging and educating the viewer throughout the ten-minute curriculum.
- And…many other things.
”TeachAids wanted the end product to be fully immersive for the viewer, to feel like the championship game was on the line. And that really pushed us to explore beyond what we thought was even possible in VR.Joel KrogmanCreative Director, Tectonic
After many rounds of thorough user testing and revisions to the curriculum, CrashCourse HD launched in fall 2018 and the VR version followed in winter 2020. It has been featured in the Oculus store, where it is available as a free download. It was recently nominated for Best 360-Video: Branded in the 2020 Webby awards. USA Football has adopted CrashCourse in their coaching certification program, and PopWarner is using it to teach over 325,000+ young athletes about concussions. Through engaging storytelling, immersive technology, and the voices of key role models, we hope CrashCourse will be a true game-changer in sports education.