Our video strategy is for any nonprofit that’s wondered…
Are our videos as effective as they can be?
How many videos should we produce each year?
How do we know what our audiences want?
What should we be measuring?
Which social media channels should we focus on?
How do our videos compare against our peers?
What should our goals be?
How do I maximize my budget?
After nearly a decade of working with leading nonprofit organizations, we’ve developed a framework for approaching nonprofit videos that will revolutionize your thinking and and give you a roadmap to make demonstrably better videos.
Our video strategy process is a stand alone service–there is no obligation to work with us once the strategy is complete. However, if you’re considering hiring us to create a video(s) for your nonprofit, starting with our video strategy process is a great idea. It will ensure that we understand your organization, your peers, your audiences and your workflow, resulting in more effective solutions for your organization.
Duration: 3-6 weeks
Personnel: Our strategy process requires the participation of a decision maker(s), namely the CEO, CMO or CDO. Other personnel may include a Marketing Manager, Social Media Manager, Filmmaker, Director of Programs etc.
Time commitment: Onsite, day-long workshop for staff involved in the strategy process, including the decision maker; 1 hour kick-off meeting; 4 hours for “homework”; 15 minutes to email us the names of 4 peer organizations
Deliverables: Video Strategy report (50+ pages of data, insights, and roll out plan); day-long in person workshop with Doug Scott, Founder of Tectonic
Cost: $10,000 + expenses (estimated at $1,000)